Let’s Talk About Over Cleansing Because Yes It Is A Thing

We love a clean girl moment.
But there is a difference between clean and stripped.

Cleansing too often or with the wrong products can damage the skin barrier faster than you think. Tightness, flaking, increased oil production, breakouts that make no sense. That is not your skin being confusing. That is your skin being overworked.

If your face feels squeaky, that is not a win.
If your body feels dry immediately after washing, that is not normal.

Cleansing should remove dirt and impurities while leaving the skin comfortable. Not raw. Not desperate for moisturizer.

Aura Cleanse exists because gentle cleansing matters. And sometimes the most supportive thing you can do for your skin is stop scrubbing it like it owes you money.

Clean does not have to hurt.